Will Apple Vision Pro Become Cheaper? Rumors & Facts

The Apple Vision Pro, with its sleek design and advanced technology, has caused quite a stir in the mixed reality (MR) market.

But for many potential buyers, the biggest hurdle is the $3,499 price tag.

So, the burning question remains: will the Apple Vision Pro ever become cheaper?

In this article, we’ll answer this question and the factors affecting the price. So without further ado, let’s get started.

Will Apple Vision Pro Become Cheaper – Current Rumors and Trends

There are rumors suggesting Apple is developing a more affordable version of the Vision Pro. Bloomberg’s Mark Gurman reports internal discussions ranging from $1,500 to $2,500, still hefty but a significant drop.

There are rumors suggesting Apple is developing a more affordable version of the Vision Pro ranging from $1,500 to $2,500.

However, Apple analyst Ming-Chi Kuo suggests they might have abandoned this plan entirely.

Factors Affecting the Price

Several factors influence the Vision Pro’s price:

1. Advanced Technology

The Apple Vision Pro boasts some seriously impressive tech specs. The powerful M2 chip delivers smooth performance for demanding applications, while the high-resolution displays immerse you in vibrant visuals.

Innovative features like eye tracking and hand gesture recognition further blur the lines between reality and the virtual world.

However, all this cutting-edge wizardry comes at a cost.

Developing and integrating these technologies requires significant investment, increasing the final price tag.

2. Premium Materials

The Vision Pro doesn’t just look sleek; it feels premium too. From the lightweight, yet durable titanium frame to the comfortable fabric straps, Apple uses top-of-the-line materials throughout the headset.

These materials not only enhance the user experience but also contribute to the device’s overall cost.

Manufacturing intricate components from high-quality materials adds complexity and expense to the production process.

3. Manufacturing Processes

Crafting a technologically advanced headset like the Vision Pro is no easy feat. The manufacturing process involves intricate steps, from assembling delicate microchips to integrating complex displays.

Each stage requires specialized equipment and skilled labor, contributing to the overall cost.

Additionally, ensuring quality control for such an intricate device adds further complexity and expense.

4. Market Positioning

Apple has carved out a niche in the tech industry by offering premium products with a price tag to match. The Vision Pro embodies this brand strategy.

Apple has carved out a niche in the tech industry by offering premium products with a price tag to match. The Vision Pro embodies this brand strategy.

By targeting consumers who value cutting-edge technology, innovative features, and a luxurious user experience, Apple positions the headset as a high-end product, justifying its premium price point.

When Could We See a Price Drop and Why?

No concrete information exists about a cheaper Vision Pro launch. Rumors point to 2025 at the earliest for a new model, possibly with a lower price tag.

There are a few reasons to believe a more affordable Vision Pro could be on the horizon.

1. Competition

The mixed reality (MR) market is rapidly evolving. Players like Meta’s Quest series offer compelling alternatives at more accessible price points.

This competitive landscape could put pressure on Apple to consider more budget-friendly options to maintain its market share.

2. Technology Advancements

The pace of technological advancement is relentless. Moore’s Law suggests that computing power doubles roughly every two years, while display technology continuously improves at a similar pace.

These advancements could translate to cheaper components in the future, making a more affordable Vision Pro a possibility.

3. Second Time’s the Charm

Apple has a history of offering more affordable options in subsequent generations of its products.

The original iPhone, for example, launched at a premium price compared to competitors, but later iterations became more accessible.

Following this trend, a future Vision Pro model could offer similar functionality at a lower price point.

Apple Vision Pro Alternatives: A Quick Look

FeatureMeta Quest 2HTC Vive FlowPico Neo 3 Link
DesignLightweight, plasticFoldable, lightweightComfortable, plastic
StandaloneYesNo (requires phone)Yes
PC TetheringYesYesYes


While the current price of the Apple Vision Pro may be prohibitive for some consumers, several factors suggest the possibility of it becoming more affordable in the future.

Technological advancements, competition in the market, consumer demand, the product lifecycle, and external economic factors all play roles in shaping the pricing landscape.


1. How much is Apple Vision Pro gonna cost?

The Apple Vision Pro remains at $3,499. While rumors suggest a potential more affordable version in 2025, ranging from $1,500 to $2,500, there’s no official confirmation. Keep an eye on tech news and Apple’s website for updates.

2. Are there any subscription fees for the Vision Pro?

Not for basic functionality, but some apps and content within the headset might require individual subscriptions.

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